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Enhancing Customer Awareness and Streamlining Service Efficiency with UVeye’s BDC Booster

  • 8X+
    Return on Investment from BDC Booster
  • ~$22,000+
    Generated by 76 tire sales within the first 2 weeks of a tire campaign

The Partnership

Nimnicht Buick GMC & Chevrolet partnered with UVeye and integrated BDC Booster to increase customer awareness around marginal or expired tires and create a safety net for crucial customer educational opportunities and sales. By using UVeye’s advanced vehicle scans and the BDC Booster outreach system, they turned passive service visits into profitable, safety-driven conversations.

The Challenge

  • Low tire sales from limited customer awareness and high-volume service environment
  • Customers unaware they could buy tires in-store or that tires expire
  • Vehicle inspection scans underused, leading to missed opportunities for education and sales

Process Improvements

The dealership introduced a process ensuring every customer reviewed their UVeye scan with an advisor. The BDC team followed up to reinforce results and educate on tire safety. Simple, direct campaigns such as “You were in the yellow last visit. Your tires may now be worn out” helped boost engagement and sales.

Key Results

  • 76 tires sold within the first two weeks—that’s 76 missed tire opportunities recovered with BDC.
  • Approximately $22,800 in gross sales generated from selling 76 tires at an average of $300 each within the first 2 weeks of the campaign
  • Tire campaign alone delivered an 8X+ return on investment.

In Conclusion

Nimnicht implemented BDC Booster as a safety net to ensure every customer receives trusted, high-quality service. By combining UVeye scans with targeted follow-up and improved advisor engagement, the dealership turned low engagement into high conversion. The campaigns boosted immediate sales, increased awareness of tire safety, and were well received by customers.

Ana Mercado
Service BDC Manager at Nimnicht Buick GMC & Chevrolet

“Once we started using UVeye to proactively reach out to customers with marginal or expired tires, it completely changed the conversation. People didn’t even know tires could expire. The scans gave us something visual and credible to talk about—and once we established a process to share those results, we saw immediate results in tire sales and customer trust.”

UVeye Unicorn

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